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design: Maja Ganszyniec / the manufacturer's name: Profim category: furniture www.profim.pl

Normo is new chair for work and meetings. It is also Profim's new norm in the furniture development and production. Versatile and robust, it was designed in accordance with the principles of circular economy. The collection was created, in the spirit of responsible design and artistic director of Profim brand, by Maja Ganszyniec.

Normo was designed with work and meeting spaces in mind. With its simple and friendly silhouette, it fits in with the informal interiors of contemporary offices and school campuses. Depending on the configuration, the chairs will work well in conference rooms, at desks and shared tables in co-working spaces, but also in reading rooms, dormitories, or studios.

Normo is the most sustainable upholstered chair on the market. It has been designed in accordance with the principles of circular economy. The chair is made in 50% from recycled materials. At the end of its life cycle, it can be taken apart and recycled up to 94%.

How is this possible?

  1. They use waste instead of virgin materials. The entire seat and backrest construction is made from recycled plastic. The brand replaced plywood with recycled polypropylene post-industrial waste.
  2. They produce locally to reduce greenhouse gas emissions. They don't import components from other countries or continents and do not use air or water transportation.
  3. They have given up chromium, which is toxic to the environment and to humans. Instead, they developed a new metallic lacquer that meets strict environmental standards.
  4. They use minimal quantity of foam on the seat and backrest, and there is no glue or staples in the manufacturing process. This allows to easily separate the clean foam from the structure and return it for processing, while protecting our factory crew from exposure to chemicals.

All of these is done to maximize the reuse of already existing materials and minimize environmental impact. At the price of an average conference chair.

Normo. The New Norm.

Video: Profim Normo. Nowa Norma.