a Łódź Design Festival plebiscite
for the best
Polish products

2016

Tołpa Dermo Baby- wrappers

project: Zespół projektowy tołpa pod Kierownictwem Anny Juszczak oraz rysownik Andrzej Tylkowski; producent: Torf Corporation – Fabryka Leków Sp. z o. o. http://tolpa.pl/baby,k202

The project tolpa dermo baby was based on the identification of tołpa brand through the translation of main brand communication into children’s language. The strategy of communication via packaging for infants and children’s care products focused on building, through design of the packaging, a pleasure-associated, emotional, non-medical content. We have invited to cooperation Andrzej Tylkowski, a well-known graphic designer and illustrator.