Basil Element line consists of a shampoo, conditioner, mask and spray, intended for hair lacking vitality or prone to loss. The cosmetics are based on extract from basil hairy roots. The product design reflects the character of the brand that is currently undergoing a revamp. Basil is the first element of a larger series that will be soon launched on the market. The design concept was also aimed at the creation of a series that would look good in any bathroom, hence the minimalist approach to the packaging.